You can have the best creative idea in the world, but if it's not deeply rooted in strategy, it'll be a cool idea that no one saw.
EQUAL PARTS CREATIVE + STRATEGY
About
Liv Burke is a Los Angeles–based creative strategist and the Senior Marketing Manager (Social Platforms) at the Wikimedia Foundation, where she leads social media efforts to connect with Gen Z and Gen Alpha as part of the organization’s Future Audiences initiative.
With a B.A. in Communications from the University of Missouri and an M.S. in Digital Social Media from USC, Liv blends academic insight with hands-on expertise in internet culture, platform trends, and youth engagement.
Before joining Wikimedia, Liv led social video strategy for brands like Xbox and Hasbro (Dungeons & Dragons, Magic: The Gathering), and shaped social strategies for Google, Indeed, Square, Lenovo, Supercell, Universal, and Joe Biden’s 2020 presidential campaign.
Whether it’s emerging platforms, viral trends, or Gen Z humor, Liv knows how to craft content that connects—and converts.
TL;DR: Liv's your go-to expert for building social strategies that actually resonate with next-gen audiences.
