Thought Leadership
Sharing insights, strategies, and trends that shape the future of social media marketing and drive impact for brands.
Gen Z teens aren’t disengaged, they’re just done performing on social media.
With social credibility on the line, most teens would rather stay silent than risk being labeled "cringe". To reach them, brands need to shift from demanding participation to enabling low-stakes, authentic connection. That means handing over creative control, building private or anonymous spaces, and embracing the offbeat—not the overly branded.
The trick to engaging Gen Alpha on social? Harnessing the interactivity of video games!
To win with Gen Alpha, brands must recognize their unique behaviors across the social, digital, and gaming landscapes. To truly connect with this digital-native generation, it's key to embrace social strategies that are as unique, interactive, and engaging as the gaming spaces Gen Alpha inhabits. ​
Can one social media metric supercharge growth for gaming brands?
Gaming is no longer just about the players you know; it’s about the players who have yet to discover the joy of gaming. By intentionally focusing on the New Viewers metric, brands can position themselves at the forefront of the industry’s next chapter.
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